Case Study

Historic cricket stadium uses digital signage and IPTV to engage fans

Historic cricket stadium uses digital signage and IPTV to engage fans

Built in 1882, Edgbaston is a stadium steeped in history and home to Warwickshire County Cricket Club and Birmingham Bears. One of the UK’s leading Cricket venues, Edgbaston is among an elite group used by the English Cricket Board (ECB) to host international test match cricket, including Ashes series, having hosted its first England match in 1902. However, with the emergence of a number of other Cricket grounds as potential test match venues Edgbaston has had to invest heavily in modernising the stadium itself and improving the match day experience of supporters who visit. Seen as playing a key role in both the modernisation and fan engagement programs Edgbaston decided to implement a digital signage and IPTV solution, as well as building a brand new Pavilion. Feature rich, si

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