Case Study
Michigan State University
Our Solution AdRoll implemented a granular retargeting campaign to engage ? rst time ticket purchasers and past season ticket holders. High intent site visitors who had frequented the ticketing prices, game schedule, or seating page were served custom ad units. AdRoll also created a re-engagement campaign to target past ticket and season pass purchasers that incentivized them to purchase a new season pass or luxury seating. Results MICHI