GREATLAND CORPORATION - Lambert COMPANY Greatland is one of the country’s leading providers of W-2 and 1099 products for business, and is focused on providing guidance, products, and solutions for small to mid-size businesses and accountants. PROJECT Lambert has worked with Grand Rapids-based Greatland Corporation, a 30-year business forms supplier turned1099 and W-2 software company, since late 2008. The $30-million-plus has flown largely under the radar for years and wanted to be more aggressive about telling its story to grow market share and brand recognition.TACTICS Developed a two-pronged traditional and social media campaign, aimed at showcasing Greatland’s brand of expertise to the small business community while keeping the business of 1099/W-2 filings somewhat quirky, interesting

Join for free to read