Michelob Ultra Michelob Ultra Summer Campaign Objectives Michelob Ultra wanted to utilize Lamar OOH & mobile advertising to drive foot traffic to specific locations. They want - ed to increase brand awareness and purchase behavior for the brand. Billboard creative was strategically placed around targeted points of interest. We geo-fenced specific convenience stores and grocery stores near the OOH loca - tions and served mobile ads to defined demographics. Lamar layered in attribution and surveys to measure store visitation lift. Campaign Details Timeframe: June 23, 2016 - August 24, 2016 Market: Dallas, Brownsville, San Antonio, Temple, Los Angeles, New York City, Daytona Beach Format: 31 Digital Bulletins 18+ Impression Delivery: 61,716,094 OOH Impressions; 1,604,6

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