Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS Summary The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack and focusing on mobile, the HEAT gained visibility to fans’ preferences and the means to treat each fan like a VIP. Powered by Contentstack, the HEAT app has won awards, shat- tered industry records, and drove up sales. About The Miami HEAT is a professional basketball team, commonly referred to as “The HEAT.” As one of the most successful sports franchises in all of professional sports, the HEAT has won three NBA championships, five Eastern Conference titles, and thirteen division titles. WEBSITE: http://heat.com INDUSTRY: Sports, Entertainment COMPANY SIZE: 201 - 500 employees CASE STUDY 50% Decreased de

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