+1.415.255.5955 info@contentstack.com Hairstory is helping people rethink everything about hair care, inspiring customers to ditch the harsh detergents of regular shampoo and revital- ize their routine by using a single product, New Wash, to cleanse, condition, detangle, and repair hair. To grow their brand and business, Hairstory needed a new content management solution (CMS) that would give their marketing team more freedom to create an engaging experience for their B2C and B2B customers. Unlocking Experience Management “We were previously on a CMS that was real- ly managed by our engineering team, so there wasn’t a lot of flexibility to change images, words, or copy,” explains Alanna Gregory, VP Growth + Digital Product at Hairstory. “It made it really difficult for our

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