Case Study

Metso Successfully Adopts CustomerCentric Selling

Metso Successfully Adopts CustomerCentric Selling

08 Fall CustomerCentric Selling® Enables Metso to Greatly Improve Sales Efficiency Business Problem The primary driving force for development was the high cost of sales. Moreover, the proposal delivery process was undefined and unclear, and the sales force spent too much time responding and creating sales material for opportunities that were not real or were presented too late to quote. These issues caused multiple challenges

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