Case Study
Archiva Successfully Executes A Unified, CustomerCentric Selling Sales Process
08 Fall CustomerCentric Selling® Helps Archiva Gain Competitive Edge in the Marketplace Business Challenge Archiva, a leader in electronic document management services based in Italy, dealt with the primary issue of market commoditization. Archiva had been a leading and innovative company in the digital archiving market for awhile, but after eight to ten successful years, many competitors started offering what seemed to be the s