MESSAGING APPS MESSAGING APPS BUILDING YOUR MARKETING STRATEGY for BUILDING YOUR MARKETING STRATEGY forTABLE OF CONTENTs TABLE OF CONTENTs TABLE OF CONTENTs The state of messaging apps Messaging use cases Starting early with messenger marketing A quick comparison of the top 4 messaging apps for marketing Marketing on messaging apps is (very) different Getting the maximum out of your marketing on messaging apps So, where does messaging fit in your marketing strategy? Wrap up 2 Building your marketing strategy for messaging appsAs of 2018, the 3 biggest players in Messaging (based on installs) are WhatsApp, Facebook Messenger, and WeChat. While WeChat is predominantly dominating the Chinese market, WhatsApp and Facebook Messenger have a fairly global presence. Line has been strongly

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