MESSAGE EXCHANGE BRINGS CLOSER CUSTOMER RELA TIONSHIPS Altia’s process chain has hundreds of thousands of messages every month. Since the biggest volume customers for Altia’s alcoholic beverage products are the state-owned retail monopoly purchasers, this is a critical process and the chain must function without inter- ruption. Aim is speed and efficiency Altia’s Chief Information Officer Timo Koponen explains that Altia was about t

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