Case Study

Mercedes-EQ Formula E Team: Winning on the Racetrack, with Fans, and in the Back Office

Mercedes-EQ Formula E Team: Winning on the Racetrack, with Fans, and in the Back Office

Pages 7 Pages

PUBLIC When milliseconds matter, technology keeps the Mercedes-EQ Formula E T eam at the front of the pack. Born of motorsport pioneer Mercedes-Benz AG, this startup team is focused on engaging fans and building a more sustainable future for us all. With SAP S/4HANA ® Cloud as its operational engine, the team has the insight and speed to win on the track and in the back office. And with Experience Management solutions from SAP and Qualtrics, it’s helping ensure that fans are on board and loving the ride. Mercedes-EQ Formula E Team: Winning on the Racetrack, with Fans, and in the Back Office Picture Credit | Mercedes-EQ Formula E Team, Brackley, United Kingdom. Used with permission.Before: Challenges and Opportunities • Launch a new Formula E racing team and related back-office ope

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