fond.co | sales@fond.co | 415.969.6576 CHALLENGES Extensive Manual Gift Card Processes With nearly 60 branches in the Pennsylvania area, Members 1st Federal Credit Union was spending hours of valuable time manually purchasing and distributing gift cards to managers, who then gave them out to their associates. Some associates live in rural areas, and gift cards had to be inclusive and accessible to those employees. As a result, Members 1st’s HR team carefully selected specific gift cards that were relevant to each region. This meant bulk-buying was not an option and the process was extremely manual. “It was very time consuming,” says Deanna Smith, HR Business Partner at Members 1st. “We were spending several hours a week on simply labeling the gift cards, printing out the list,

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