Meeting Your Data Users Halfway Isn't a Recommendation, but a Requirement by Neil Martin Back when I was still a software developer, I spent a considerable amount of time in the Oil and Gas industry, working for a large blue chip. For one assignment, we built a graphical representation of a refinery as a way to show the movement of oil between tanks. These were separated into two categories: source oils and product oils. Then, we had to explain to the tank farm operators how to best interpret the visual display they suddenly had access to. "What does this symbol mean? Does it mean the valve is open or closed? Does that mean the flow is going this way or that way?" For them, it represented something of a shift in the way they were used to thinking about their day, so the

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