Meeting the demands for smarter, more sustainable travel Building strong partnerships to change driver behavior
Meeting the demands for smarter, more sustainable travel Building strong partnerships to change driver behavior
4 PagesTransforming travel in the Netherlands through digital technology and behavior modification CASE STUDY While the Netherlands is geographically small, it’s one of the most densely populated countries in the world— with more than 17 million people—and boasts one of the world’s largest economies. With transport as a key driver of its economy, the Netherlands has invested in a modern infrastructure that includes dense road and rail networks, the largest port in Europe (Port of Rotterdam) and Europe’s third busiest airport (Amsterdam Airport Schiphol). As the country’s population and economy continues to grow, its need for smarter, more sustainable travel grows. Adding new infrastructure is no longer a feasible option. Instead, the country is looking to drive improvements across its
