Meet H&M Mexico www.melt water.com See Melt water in Act ion H&M Mexico is a part of t he S weden-based retailing giant famous for fast -fashion st yling and execut ion. They operate 38 stores wit hin Mexico and maintain a large online presence to communicate wit h customers. Melt water? s plat form plays a key role in monitoring t heir communicat ions campaigns?and cont inuously refining t hem. Fast fashion is characterized by speed and efficiency, as greater affordabilit y requires smaller margins. Met rics and measurement s hold great meaning wit hin t his clot hing conglomerate and comprised a large part of what H&M Mexico wanted from t heir media communicat ions plat form. They needed a way to monitor and measure t he progress of t he campaigns t hey were creat ing in su

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