Meesho, India's true e-commerce marketplace connecting 140 million annual active users with millions of sellers, retailers, suppliers, and customers, overcame massive scaling challenges during its B2B-to-B2C evolution. Its strained Apache Kafka® deployment struggled with surging traffic, limited bandwidth, and infrastructure demands. Confluent Cloud delivered a scalable, resilient architecture as the central ingestion layer, enabling elastic auto-scaling for 1M requests/second during Diwali peaks, 3x sale-day load capacity, reduced order returns via real-time recommendations, and cost-efficient pay-as-you-go operations—freeing engineers for business innovation.

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