MEDTECH MANUFACTURER LOOKS TO TREAT MORE PATIENTS WITH NOVEL DEVICE CHALLENGE A market leading device manufacturer with a technology platform wanted to investigate new potential market opportunities. Historically, this novel technology had been used for specific testing and diagnosis procedures for surgery and anesthesiology patients. The client’s clinical team believed the technology could help change treatment results in other patient scenarios. Their instincts told them obstetrics and oncology might be suitable medical specialties to pursue, based on the technology’s use. But, before making any commitments or investments, they wanted fact-based market data and a defensible business strategy. SOLUTION Applying proprietary strategic market analysis and research framework, Navi

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