Case Study

Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed

Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed

Pages 3 Pages

News Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed Newshub is Mediaworks’ multi-platform TV, radio and digital service, covering the latest breaking news from New Zealand and around the world. Video Pageviews 14M+ Increase in Revenue Per Mille (RPM) 168% COMPANY CHALLENGE SOLUTION RESULTS Drive traffic to sponsored articles created for clients, and increase overall revenue per page using a programmatic solution. Implement Taboola Feed to increase revenue and recirculation of organic content using an infinite scroll environment. With Taboola Feed, Newshub was able to increase revenue by 168%, increase in recirculation of organic content, and gain over 14M video pageviews. “We love that the Taboola Feed is optimized for the mobile environment, that it enable

Join for free to read