Case Study
Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed
News Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed Newshub is Mediaworks’ multi-platform TV, radio and digital service, covering the latest breaking news from New Zealand and around the world. Video Pageviews 14M+ Increase in Revenue Per Mille (RPM) 168% COMPANY CHALLENGE SOLUTION RESULTS Drive traffic to sponsored articles created for clients, and increase overall revenue per page using a programmatic solution. Implement Taboola Feed to increase revenue and recirculation of organic content using an infinite scroll environment. With Taboola Feed, Newshub was able to increase revenue by 168%, increase in recirculation of organic content, and gain over 14M video pageviews. “We love that the Taboola Feed is optimized for the mobile environment, that it enable