Med Max Division: Phoenix Management Services Client Med Max was a $20 million privately held national retail chain of health and beauty products and provider of durable medical equipment with operations in the Detroit, Pittsburgh and Philadelphia markets. Problem The equity investors were concerned about the direction and viability of this business. Additionally, the lenders were fearful that repayment of outstanding loans was in jeopardy. Solution Phoenix was retained to assess the situation and to advise the investors on strategic alternatives. Phoenix concluded that the client had not reached a critical mass in terms of establishing a sufficient number of institutional relationships to support its warehouse operations. Further, the significant ongoing cash drain was too high a hurdle t

Join for free to read