©2021 EVERSANA | eversana.com 1 MEASURING THE IMPACT OF COORDINATED FIELD AND DIGITAL ENGAGEMENT THROUGH NETWORK INFLUENCE: An Omnichannel Case Study Brigham Hyde, PhD, President, Data and Analytics, EVERSANA eversana.com2 ©2021 EVERSANA | eversana.com ABSTRACT In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform next steps and accurately pinpoint efforts to doctors and patients who could benefit from additional touch points during the campaign, yielding higher results. Rather than guessing which HCP targets most disproportionately impact s

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