Case Study
Measuring animal welfare in meat & dairy supply chains
Measuring animal welfare in meat & dairy supply chains The Business Benchmark on Farm Animal Welfare (BBFAW) is a leading global measure of farm animal welfare management, policy commitment, performance and disclosure in 150 of the world’s largest food companies. The Executive Summary of the latest BBFAW report, published in February 2019, begins with the following key findings: 1. Farm animal welfare is now a leadership issue, with strong commercial drivers for action 2. Companies are improving their management practices, processes and reporting on farm animal welfare 3. Close confinement is seen as a key issue 4. Reporting on farm animal welfare performance is lagging 5. Lack of knowledge (e.g. on the wider business and marketing benefits of higher welfare) and consumer willingness to p