Case Study McDonald’s Edinburgh Flagship Store Client: McDonald’s Restaurants Ltd Location: Princes Street, Edinburgh Value: £350,000 Timescale: 8 Weeks Design Team: AEW Architects, CDM Partnership, MR Associates Challenge McDonald’s have started a programme to re-image 30,000 eateries around the world, intending to surprise and delight customers along the way. The result is a striking reinvention of the traditional McDonald’s brand, creating an environment to broaden their appeal to customers who may have migrated to an internet café environment: colours have muted, furniture and finishes have become more sophisticated and free WiFi is a key part of the offer. Pacific Building were commissioned to carry out an eight week refit which would see the flagship

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