Case Study
Maxim-Izing Sales Leads
(866) 353-3953 www.straightnorth.com CHICAGO I CHARLOTTE I BALTIMORE I WASHINGTON D.C. ABOUT MAXIM HEALTHCARE Maxim Healthcare Services is an experienced provider of home health, medical staffing and wellness services. In a growing industry with more competition than ever, Maxim retained Straight North to manage its display campaign, to increase leads as efficiently as possible. STRATEGY • Decrease cost per lead (CPL) ov