Case Study

Match.com: Datemaster Bus – Transport for Lovin’

Match.com: Datemaster Bus – Transport for Lovin’

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Match.com: Datemaster Bus – Transport for Lovin’ -Brands2Life We teamed up with Match to launch a unique service giving London’s singles the chance to combine their morning commute with the opportunity to meet new people. For a series of mornings in August, we ran the free ‘Datemaster’ Bus service from single hotspots in Zone 2 into central London with a redesigned Routemaster bus. Promoted via listings, features and research revealing how people feel about public displays of affection on public transport, the bus was a real talking point. To ensure the Datemaster bus worked for social we also teamed up with a number of influencers – with an interiors blogger styling the bus, a food blogger designing a breakfast smoothie to be served on board and a fashion blogger taking one of the single

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