How Predictive Analytics Helped a Major Southern Payor Prevent Member Attrition and Retain Revenue Roughly 80% of a company’s future revenue comes from just 20% of existing customers.* This reality, combined with sky-rocketing churn rates courtesy of a post-ACA flood Of price-conscious new members, has healthcare payors racing to find a solution that will help them prevent attrition and retain revenue. *Gartner, Inc. FACING A GROWING THREAT In the post ACA era, the rapid expansion of the individual insurance market has effectively increased access to healthcare for millions of Americans. As members who bear personal costs of their policy.

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