CASE STUDY MASTERCHEF BRAZIL “Masterchef is the most successful show nowadays, both in terms of audience and social engagement. We believe in the synergy from the actions we have done on social networks (on air & online) and the strong content's appeal” Fernando Sugueno Head of Programming and Content For its 2015 edition, Masterchef wanted to connect with their fans by delivering an even more enjoyable and engaging social experience than last year’s. To do so, Band partnered with Flowics and Twitter once again to build different types of solutions and participation dynamics that led to the most symbiotic relationship between Television and Social Media ever seen in Brazil. CHALLENGES Fernando Sugueno Head of Programming and Content “We learned a lot after first

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