CASE STUDY MASTERCARD: SUCCESS STORY Farida Gibbs, the CEO and Founder of Gibbs Hybrid, was fed up with the lack of integrity and customer service at companies she worked for. “I saw big gaps in things like core values and alignment with customers,” says Farida, “so I decided to set up on my own company to instil what I believe was good ethical business.” Gibbs Hybrid, headquartered in the UK, offers a single source integrated solution with program consultancy, talent, technology and outsourcing initiatives that drive customer success. “Ultimately,” says Farida, “I set up Gibbs Hybrid because I have a passion for people and a passion for customer centricity.” This passion and drive helped inspire Gibbs to become a WEConnect International Women’s Business Enterprise (WBE)

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