1 Massachusetts’ Wheaton College Launches Digital Transformation and Fine-Tunes Marketing Engine INTRODUCTION: Wheaton College, Massachusetts Wheaton College was established in 1834 in Norton, Massachusetts, 40 miles from Boston. The 400-acre campus offers a fully residential, liberal arts and sciences education to its 1700 students. The college specializes in customizing each student’s academic experience to their interests, career goals, and aspirations. The college’s Compass curriculum and co-curricular model provide professional mentorship and career guidance to its students throughout their time at the institution. Pantheon Enables Small Web Team to Transform Users’ Website Experience • Aging, internal-facing website was unable to function as an effective online

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