Case Study
Mary Kay Inc.
Mary Kay relies on SOLIDWORKS design and SOLIDWORKS Visualize photorealistic imaging software to create and communicate innovative cosmetics packaging concepts, including the bottles for the Fearless Collection of fragrances shown here. MARY KAY INC. SEEING BEAUTY IN COSMETICS PACKAGING WITH SOLIDWORKS VISUALIZEMary Kay Inc. has produced successful cosmetic products that offer rewarding opportunities for more than 50 years. From her first tiny retail store in Dallas, Texas, and with the help of 3.5 million Mary Kay Independent Beauty Consultants worldwide, Founder Mary Kay Ash realized her dream of inspiring women to transform their lives, and in doing so, help other women achieve success. Today, Mary Kay is a top beauty brand—with $4 billion in global annual sales —and a dir