“ “ “What used to be cookie cutter work is now a strategy of unique posts and highly personalized ads.” The Challenge The importance of a dealer’s online reviews and social media presence grows with every new shopper that takes to the Internet. This became very clear to the management of Marshal Mize Ford in Chattanooga, TN. Internet Sales Manager, Dylan Calkins, explains, “We started feeling the effects of being a little late to the ga

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