©2016 MediaMath, Inc Marriott Digital Services CASE STUDY + How Marriott Digital Services’ Marketing Team is Educating Their Way to Programmatic Prowess mediamath.com ©2016 MediaMath, Inc. CASE STUDY: MARRIOTTDIGITAL SERVICES As consumer behaviors evolve, organizations must meet the consumer where they are in order to sustain growth. And in a marketing industry that’s also ever-changing, marketers must stay current on the latest tools, technologies and best practices to meet their business goals. Education is increasingly the muscle that can power marketers’ competitive edge amidst these changing forces. For example, programmatic marketing, a new tool in a marketer’s toolbox, can prove transformative if well-understood and used effectively. And while a smart, sophisticated marketing

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