Case Study

MarketWatch, The Trading Deck

MarketWatch, The Trading Deck

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! ! ! 1! MarketWatch, The Trading Deck “For%The%Trading%Deck,%we%knew%we%had%to%manage%the%writers%and%editorial%process%differently%than% we%do%for%our%staff%writers.%We%could%not%have%accomplished%this%without%the%Skyword%Platform.”% # Jonathan!Krim,!Editor,!MarketWatch.com! How to efficiently manage more than 100 writers at scale ! In today’s information-driven world where most content has a shelf life of only 72 hours, media companies

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