Marketing ROI: This is How to Use Marketing Software to Track Revenue & ROI - Marketing 360® There is a famous old quote about advertising that expresses a problem many marketers still recognize: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A merchant named John Wanamaker is credited with saying this over a century ago. But even today in the age of digital marketing – where every advertising tactic you execute can be tracked – many businesses struggle to understand their marketing investments. It doesn’t have to be this way. Even small businesses can use marketing software that tracks campaigns and associates results with revenue goals. In 2018, there is no reason to live with Wanamaker’s problem. Here’s how you can use Marketing 360® to tr

Join for free to read