Case Study
Marketing Experts Demand Metric Turn to Act-On for Automation
www.Act-On.com Demand Metric | 1 CASE STUDY Demand Metric has been a global leader in marketing research and strategy for more than a decade. The company delivers research reports, technology research, consulting services, training and more to a community of 80,000- plus senior marketers. Until recently, the company wasn’t taking advantage of automated marketing for acquisition and retention, and was only creating basic email campaigns