Marketing Automation: How CarDelMar automatically reactivates its clients Reactivation by email is a key means of securing customer value. The success of CarDelMar’s reactiva- tion campaign shows how it’s done. This automated campaign was designed by the consulting team of optivo and executed using optivo® broadmail. Case Study CarDelMar Customer reference CarDelMar Ferienautovermietung GmbH CarDelMar has been providing holiday-makers with re

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