Marketing at global scale: Basware’s best practices for using Asana Zöe Desroches May 11, 2018 It’s no secret that marketing is a crucial function for driving sales. For Basware— a Finnish software company that provides payment solutions, e-invoicing, and other financial services—marketing happens on a global scale and drives sales through demand generation campaigns and more. Driving the international marketing engine at Basware is Christian Weisbrodt. Christian manages a global team of marketers and oversees Basware’s marketing efforts in the Nordics, Germany, Benelux, France, and the Australia and APAC region. He focuses on field marketing to drive brand awareness and generate leads and pipeline for the sales team using digital demand generation, account- based marketing, events, and in

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