Marketing And Sales Strategy For New Services
Marketing And Sales Strategy For New Services
2 PagesCase Study: Marketing and sales strategy for new services 1. Identifying the issue A $2B provider of data management services to the pharmaceutical industry, sought Isurus’ assistance in developing effective sales and marketing strategies for expanding its reach within its existing customer base. The client enjoyed a high level of market penetration for its core services. Sales of a separate set of outsourcing services intended for a di
