Marketing Agency Becomes Client Superhero Thanks To Call Tracking! Professional services company finds $250,000 hidden in their phone calls Fannit, an inbound marketing agency based in Everett, WA., had a problem. Their client, a professional services company, was complaining that there was a lead generation problem. With a unique insight that only CallRail’s call tracking platform could provide, Fannit proved to the client that the leads were in fact flowing in–by phone. The client’s real problem had nothing to do with lead generation; it was converting those phone leads into sales. Fannit utilized data and call recordings from CallRail to uncover sales conversion issues that, when corrected, uncovered an additional $250,000 in annual revenue potential for their client. The Challenge Tony

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