Market Expansion For An International Premium Spirits Company
Market Expansion For An International Premium Spirits Company
1 Pages• • consulting.bc@ipsos.com 1 MARKET EXPANSION FOR AN INTERNATIONAL PREMIUM SPIRITS COMPANY Client: A Global Leading Premium Spirits Manufacturer Industry: Consumer Goods Solution: Go-to-Market Introduction One of the top five global premium spirits manufacturers seeks new market opportunities to expand its business in China. Ipsos Business Consulting was invited to explore the market potential to assist the client’
