Marcal As a family-run business with skyrocketing trade spend and very little Marketing support, Marcal Paper was acquired by Highland Capital in May 2008. The new management group needed to adopt a trade promotion management (TPM) solution as a way to increase profits and operate more efficiently. The company is an integrated products manufacturer that recycles a variety of paper grades such as magazines, advertising mail, office and school papers, sanitizes the paper and then reprocesses it into quality retail and sanitizes the paper and then reprocesses it into quality retail and commercial tissue products as well as a line of granular absorbent products under the Kaofin® brand name. In order to meet a variety of corporate initiatives and to re-establish the company as a leading, enviro

Join for free to read