Manitowoc began using Survey Analytics for specific research projects as part of their New Product Development process.
Manitowoc began using Survey Analytics for specific research projects as part of their New Product Development process.
4 PagesCase Study© 2011 Survey Analytics | 800 326-5570 Manitowoc Foodservice is a sales and operations organization for the world’s leading food ser- vice brands. Manitowoc provides the market with a complete range of equipment to meet the demands or the busiest kitchens. And because innovation is a cornerstone of the Manitowoc business, they frequently conduct market research in order to begin serving customer needs at the product development level. Manitowoc began using Survey Analytics for specific research projects as part of their New Product Development process. Manitowoc selected Survey Analytics as their partner, because • it allowed researcher to quickly design sophisticated analytics surveys • it enabled researchers to create web surveys that performed specific statistical tech-
