www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. “Big-brand marketing messages and locally generated content are now living in perfect harmony,” says digital signage pathfinder Pixel Inspiration, adding Scala to its roster of class-leading content management technologies Case study exe Cutive overview t he story so far Four years ago, the majority of digital signage networks were built to provide owners (retailers, site owners and network operators) with central control over all content, where regional and local variations such as product, service, price or promotion were managed and distributed from one operations center to preselected groups of sites on a broadcast frequency that followed promotional calendars or trading patter

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