Managing supply in response to erratic consumer behavior during a limited time offer
Managing supply in response to erratic consumer behavior during a limited time offer
2 PagesCASE STUDY FOCUS: PROMOTION ANALYTICS, SUPPLY CHAIN MANAGEMENT Managing supply in response to erratic consumer behavior during a limited time offer Overview Accurate forecasting and supply chain management help a quick service restaurant (QSR) chain reduce inventory by 97 percent and save $2 million year-over-year during a limited-time promotion. Challenge A QSR chain with over 10,000 retail locations brought back a popular menu item for a
