This customer success story highlights how Avocados From Mexico (AFM), a marketing coordinator for Mexican avocado growers, addressed significant operational and financial challenges. Faced with an elementary accounting system, a lack of an integrated operational ecosystem, and no robust platform to support their explosive growth or provide adequate data analytics for expenditure improvement, AFM partnered with ERP Logic to deploy SAP Business ByDesign and Concur. The implementation enabled AFM to revolutionize its operations. Key outcomes include leveraging a CRM module for their Foodservice channel, transitioning from Excel for better opportunity tracking, significantly improving the speed and compliance of expense operations, and achieving superior budget control. Critically, the new sy

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