Making ‘Competing On Analytics’ A Reality In Healthcare: Using Machine Learning To Bring Order To Data Chaos Developing Analytic Prowess Requires Skillful Data Management A multinational medical devices, pharmaceutical, and consumer packaged goods organization set out to better compete and grow through the use of analytics. They wanted to leverage all of their data, both internally generated through decades of business operations and externally purchased, to optimize their business operations from sales to marketing to supply chain functions. Their goal was to answer key business questions like “which product is selling best in which geographic region?” and “what is our best sales channel for a particular sub-brand?” The company had created a best-in-class analytics platform to an

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