AN OVERVIEW: Making Business Intelligence for the telecommunications industry easy The Challenges The telecommunication industry is a highly competitive and constantly shifting business landscape – an environment continuously affected by the unremitting emergence of new technologies and competitors, changing economic conditions and government regulation, privatization, mergers and acquisitions, a proliferation of global cellular phone service subscribers, as well as shifting consumer sentiments and demands. Telecommunications organizations now deliver both households and businesses more traditional products and services – such as landline, cellular and Internet packages – in conjunction with emergent offerings such as Internet TV, VOIP and Wi-Fi. And, new fibre-optic cabling ini

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