Major Retail Marketer Finds Not All Algorithms Are Created Alike

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Business Goal The amount of factors to consider in selecting a Demand Side Platform (DSP) leads many marketers to perform their own similar head-to-head tests, pitting platforms against each other to determine whether or not additional platform cost equates to better campaign results. Faced with varying DSP price points and claimed deliverables, a global retailer set out to test two companies and evaluate them on performance results. The r

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Major Retail Marketer Finds Not All Algorithms Are Created Alike

Major Retail Marketer Finds Not All Algorithms Are Created Alike

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