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Leading Travel Brand Tests Manual And Automated Data Management Strategies

Leading Travel Brand Tests Manual And Automated Data Management Strategies

Turn
Pages 1 Pages

Business Goal A top online travel brand wanted to evaluate whether manually managing data usage for digital campaigns was just as effective as an automated and algorithmic approach with Turn Campaign Suite. Manually managing sprawling sets of data is as time-consuming as it is challenging, but having hands on the dials gives a sense of control. Testing a campaign with a manually optimized data set against the Turn Cloud Marketing Plat

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