In the past, to bring data metrics onto the stage/sports ground would require a totally bespoke solution with significant programmer effort. The Notch web interface - a web API that allows third party applications and web developers to be able to code and pass information into Notch, allows the use and integration of technologies that web developers are already used to. Notch is a content generation tool that is application non-specific and allows sophisticated animation in real time. The users creativity and imagination are the only limitations, as the applications are endless. d3 and Notch have become signifi- cant tools in our arsenal. In addition to the Major League Baseball event, we used the d3 servers in the programming of several shows for British Summer Time;

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