“West Coast Consulting Group did an outstanding job defining our requirements, managing the design, and implementing a system where our CRM and Finance data are in synch.” - Dave Stephens, Vice President IT Major Healthcare Publishing House Migrates to Salesforce ORGANIZATION First Databank, a Hearst Corporation INDUSTRY Healthcare HEADQUARTERS South San Francisco, California SUMMARY • Full implementation of Salesforce Sales Cloud, Service Cloud, Force.com and Eloqua Marketing • Sales team can easily quote complex subscription products • CRM and Finance information is now in synch • Migrated Millions of data records • Integrated complex corporate processes Challenge First Databank, Inc. (FDB), a subsidiary of Hearst Corporation, is the top publish

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